Living in the Information Age means we have an unimaginable amount of information available to us at the touch of a button. Even the vast libraries of 100 years ago pale in comparison with our access to online video tutorials, podcasts, e-books and countless mobile apps. With sites such as Google, YouTube & Wikipedia, it’s easy to get information on anything at anytime. You can have just about any book shipped to your door within days, assuming you can’t download it and start reading instantly.
However, with these advances in information technology, we now find our struggle is information overload. There is an old saying that says “Knowledge is Power” but is that really true? The short answer… Knowledge is Potential Power. It really depends on what kind of knowledge you have and how you use it. It takes more than just “knowing”, which is also why Knowledge is just one of the six elements in the SHARK Belief recipe for success.
There are two primary types of knowledge: General Knowledge and Specialized Knowledge.
This is what we get in school. We learn a little about a bunch of different subjects. We’re taught basic skills such as reading, arithmetic & writing. We’re taught to memorize facts and to do some problem solving and reasoning. However, we all finish school with a bunch of general knowledge and very little specialized knowledge. The problem with this is that the world demands specialists! Schooling does little more than teach us how to learn and how to acquire practical and useful knowledge.
“An investment in knowledge pays the best interest.” – Benjamin Franklin
This is information that is specific to helping you reach your goals and purposes. Acquiring specific knowledge is critical to making the SHARK Belief formula work for you. All successful people continue to learn about their trades, their businesses or their major purpose in life. Once you know the path you want to take, you can begin to seek out and acquire the knowledge specific to helping you reach your goal.
Commit to Life-Long Learning
Lack of knowledge is no longer a valid excuse for failing. Rather, it’s the lack of acquiring and organizing specific knowledge into practical plans of action that results in most failures. Think about it; if all it took was vast amounts of knowledge, then the majority of our teachers and university professors would be rich and successful.
Take responsibility for your own education and acquire the specific knowledge you need to be successful. Never stop learning. Acquire all the knowledge you can about your specific aim. But most importantly, apply what you learn and take action towards your goals.
Develop Your Superpowers
Bill Gates and Warren Buffet were asked what superpower they would pick if they could only have one. What did the two richest men in the world say they wanted? The ability to read superfast!
Incredible! Even after having achieved massive success and gaining more wealth than anyone in the world, these two individuals truly understand the value of knowledge and just how powerful it is to process information quickly and continue to learning.
Determine what you need to know, then begin your quest to seek and apply that specific knowledge. Invest in your mind and it will propel you to the next level.