The Six Rules For Success – Rule #1 of 6

The Six Rules For Success – Rule #1 of 6

This is the first post in a series on the rules for success. Yes, there are specific elements or laws that you must follow to be successful! The good news is that these rules are quite simple and I’ll provide a quick overview of each one. Like most things in life, the most effective things are often the simple things. However, just because it’s simple does not necessarily mean it’s easy. The first step is to understand what the rules are and how to apply them to your life. These will also give you a good overview of the six elements in the SHARK Belief Success process.


Rule For Success #1 – Set Your Aim!

The first rule for success is to clearly define what you want. That’s right! You have to start by defining your goal. It sounds obvious, but the truth is that the vast majority of people never set clear goals. I meet people all the time that tell me they want to be successful, yet, when I begin to pry a little more into their goal, it’s clear that they have no idea what success means to them or what their goal really is. I hear phrases like, “I just want to have enough money to be comfortable” or “I want to start a business that lets me travel and work when I want.” It’s just like when someone says they want to “get in better shape” because they feel unhealthy. Yet, getting in shape is not a clear and definite goal. How will they know when they are in shape? Does that mean loosing 5 pounds, 10 pounds or 30 pounds? Perhaps it has nothing to do with loosing weight but is in reference to increasing endurance. Does being in shape mean they can run a marathon or just go hiking without feeling like they just climbed Mt. Everest!


Set a Clear and Specific Goal

The point is, you have to clearly define your goal and know exactly what success means to you. To some, success means starting a new business that allows them to quit their job within six months. For others, success is earning $150,000 a year. And for many more, success has nothing to do with money. What does success mean to you? A good test to determine if you have a clear enough vision for success is to answer the following questions: How will I know when I have been successful? What will my life look like? The answer to that question will force you to consider the details behind your ambition and the types of results you want to see. It will also challenge you to set a timeline for reaching your goal. In my book the SHARK Belief Success Code, I go into detail on how set a clear and defined goal. That is the importance of Aim within the SHARK Belief Success Code.


Put Your Goals In Writing

Finally, once your goal is defined, you must put it in writing! This is probably one of the most important rules for success. We all have ideas behind what we want to achieve but forcing yourself to express that in a clear written statement will add clarity to your goal and begin to make it real. Writing down your goal is the first step to giving life to the ideas you have in your head. Read it regularly to stay focused on your aim. This critical step will help you make progress toward the other five rules for success. You can adjust it later as you need to. You will also find that as you grow, your goals will become increasingly bigger and personally meaningful. You can always set more goals, but start with just one and focus on it until it’s accomplished. Remember, Rule #1 for success is know what you want.

Get the Other Rules Here:

Rule for Success #1

Rule for Success #2

Rule for Success #3

Rule for Success #4

Rule for Success #5

Rule for Success #6

Wisdom From a Cyclist: Focus on Where You Want To Go

extreme mountain biking big

I have a couple of friends who are avid cyclists and ride their bikes almost every day. The first time they invited me to go mountain bike riding with them along the desert hills in sunny Arizona, my friend Ric was kind enough to give me some words of wisdom for the ride ahead. He said to me, “look at where you want the bike to go and not at what you want to avoid.” You see, these dirt trails were lined with sharp rocks, cactus, steep ledges and a number of other desert features that could become quite hazardous if crashed into at high speeds. Like any rational person, I wanted to avoid any serious bodily harm that could come from this ride and he must have noticed the slight nervousness in my face.

When riding a bike, it’s pretty easy to avoid the hazards if you maintain a slow speed, but there are times when things get pretty fast and the slightest movement of your body can mean the difference between successfully making it around a tight curve and crashing into the sides of the trail. It takes an intense focus to navigate those winding trails because your body will subconsciously steer the bike where your head and eyes are pointed. That is why Ric told me it was best to focus on the trail ahead and not on the pitfalls I wanted to avoid.

After the ride, I realized this wisdom could also be applied to many areas of life and is especially important for our goals and business success. You have to focus on what you want and where you want to go as opposed to what you don’t want. If you dwell on the pitfalls and constantly worry about everything that can go wrong, then like a self-fulfilling prophesy, you’ll find that a lot of things will wrong! It’s what the Law of Attraction teaches and unfortunately, too many people use this in reverse by engaging their minds in constant fear and worry. Then when things go wrong, they say “see, I knew that would happen!”

Just to be clear, I’m not telling you to stick your head in the sand to avoid addressing real threats to your goals or business, because any wise person will keep tabs on potential risks and look for ways to mitigate them. However, there is a huge difference between someone that understands the potential risks and someone that dwells on them fearfully. This is about avoiding the latter. It’s far to easy to let a small worry turn into constant fear of failure. Before you know it, your imagination runs wild with images of the worst case scenario playing out over and over. You have to be mindful of this kind of thinking and immediately break that train of thought by replacing the images of fear and disaster with those of success and desired outcomes. As Les Brown put it, “what you focus on the longest, becomes the strongest.” You can take control of your thoughts. While it may not always be easy, it’s absolutely necessary.

6 Things That Are Critical for Reaching Your Goals in 2016

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The New Year is always a time for us to reflect on last year’s accomplishments. Perhaps you had a banner year and couldn’t be happier with your results. Perhaps you started off strong but for one reason or another you fell short of your goals. I had some great accomplishments this year but like most people, I’ve also had a few goals that fell short of my desired outcome. Whichever side you fall on, let the New Year offer you a fresh start on your goals and plans for the future! Remember to take stock of the lessons learned from the year prior and don’t be afraid to do things a little differently going forward.

Before you get too far on working towards your goals for 2016, here are 6 things you absolutely need if you want to be successful. You will also need these a few months into the process as they will help you to stay on track. What are these 6 critical elements? They are the same six elements needed for success in anything and are the core of the SHARK Belief approach. These areas are Skills, Habits, Aim, Relationships, Knowledge and Belief. Let’s take a closer look at each one.


1.  Skills

Every goal will require that you use some sort of skill or technique. Simple goals may only require just one skill while other more complex goals, such as launching a startup, will require you to have a number of key skills. The most successful among us are also some of the most highly skilled and skills are key to success in anything. The good news is that skill is not the same as inborn talent or God-given ability. All skills are learned and developed which means you too can acquire new skills. Could a lack of skill been the reason for coming short last year? How about going forward, what skills or techniques are needed to successfully accomplish your goal? If you had to pick just one, which one skill would make the most impact toward reaching your goal this year? That’s the one skill you should focus on developing next.


2.  Habits

Success also requires us to have good habits and routines. Tony Robbins says the one of the key differences between the successful and those who fail is their rituals. One person will have the habit of hitting snooze 5 times while another has the habit of getting up early for personal development activity. One person will read their goal every morning while another has the habit of checking their Facebook first. The point is that habits rule our lives and a large part of what we do every day is done on autopilot or out of habit. Habits are powerful due to their compounding effect on our lives over the long-term. If you want to successfully reach your goals, then you need to establish some new habits that will facilitate your success by helping you stay on track all year.


3.  Aim

Aim is simply your goal or focus. We all need goals and a goal is much more than a dream or a wish. It needs to be specific, detailed and most importantly, it must be written down! A good way to know if you have a clear goal is to answer the following questions. How will I know if I have accomplished my goal? What does reaching my goal look like? Aim is about making it concrete and then reviewing it regularly. Most people write down their goals in January and only look at them again in December. Keep your goals front and center by reviewing them DAILY.


4.  Relationships

The best way to get started on any goal is connect with someone already doing what you want to do and learn from them. How are they doing it? What skills or habits do they have? Every goal will require you to cultivate some key relationships and this is especially critical for anyone setting really big goals. Even if all the work depends on you doing it, you still need mentors, coaches and mastermind groups. Another thing to consider is that there may be some people you need to spend less time with because they are preventing you from reaching your goals.   Seek out motivated, ambitious and supportive people and you will have a better shot at reaching your goals.


5.  Knowledge

In today’s world, there is no shortage of information available to us instantaneously. However, information is not the same as knowledge. To be successful in reaching your goals, you should immerse yourself with information that is specific to your goal so that you gain a better understanding of what it takes to accomplish your aim. We never truly “know it all” and some things are worth being reminded of from time to time. Become an expert in your domain and never stop learning. Knowledge is power, but only when it drives specific and focused action.


6.  Belief

Reaching your goals will certainly require massive physical action on your part, but you also need to constantly work on your success psychology to ensure your mindset is conducive to reaching those goals.  Students of the Law of Attraction and visualization techniques know just how powerful our minds are.  The truth is, everything begins in our mind and your thoughts will ultimately form your reality.  To reach your goal, you first have to “see” yourself accomplishing it in your mind and you also have to believe that you can do it.  Not mere wishing or hope, but truly believe it will come to pass.

You also have to believe that you are capable of learning new skills, building new habits and connecting with the people necessary to accomplish your dreams. This will be especially critical during those times of set-back or temporary defeat because strong beliefs will help you persevere.  We all have some limiting beliefs that need to be replaced with empowering beliefs. Thing such as the fear of failure, fear of criticism or lack of self-confidence can mean the difference between success and failure.  Our mindset is so powerful and plays a huge role in our success that neglecting this one area can undo all the hard work you’ve put into the other five areas we just covered.  As Earl Nightingale aptly put it, “We become what we think about most of the time…We are all self-made, but only the successful will admit it.”


SHARK Belief for Success

The six things critical to reaching your goals form an acronym to create the easy-to-remember phrase SHARK Belief.  The beauty of SHARK Belief is that these 6 elements provide a holistic approach to success and become even more powerful when combined.   While each individual element is powerful on its own, the synergy that comes from approaching your goals with all 6 in mind will give you the ability to reach any goal you set for yourself.  These elements are critical for small and simple goals just as much as they are for your massive goals.  To successfully reach your goals, remember to apply all six of these elements at all times.  If you find yourself struggling to get the results you desire, then review these areas to see if there is one or two lacking.  We all have the power and ability to reach the goals we set for ourselves and these 6 elements are the keys to helping you achieve success.

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How To Take The First Step Toward Your Goal

Dorothy heels yellow brick road


Ever wish you could work your dream job?  Dream of pursuing your passional with 100% focus and energy?  Many people want to follow their passion but are often afraid to do it or don’t know where to start.   The fear of failure or lack of knowledge can be big obstacles that hold us back. We would all pursue our dreams if we knew beforehand that we would be successful doing it.  Most often, we have limiting beliefs such as:  “It probably won’t work”, “I could never do it”, “I don’t know where to start”.

Here are a couple of simple tips using key SHARK Belief elements to help you get started:

Tip # 1 – Determine Exactly What You Want

Decide what it is you would like to be doing and what that looks like.  How would you like to be living your life or what do you want to accomplish?  It sounds obvious but this is a step often skipped over by those pursuing success.  This is all about having an Aim and knowing what your actions are for.  The first step is to set your focus and begin directing your thoughts and energy to one thing.  You don’t turn this into a big project so just describe it to yourself or someone you trust in simple terms.  How will you know when you’ve been successful?  If you don’t know where you’re going, you will end up some place else.

Tip # 2 – Connect With Others

Get out and meet people who are already doing what you want to be doing and who are also making money from it. Spend time with them, observe them and learn from them.  The best way to get started is to connect with other like-minded individuals.

Several things will happen: By meeting with them you’ll find out how they got to where they are and your knowledge of how to do it yourself will go up.  Additionally, by seeing others do what you want to do will change your beliefs and you will have more confidence that you can do it too.

By following these two simple tips, you see chain reaction that will propel you to take further action.  We have a tendency of overcomplicating things and in our pursuit of success, it’s easy to fall into the trap of paralysis by analysis.  The only cure for this is to take action.  The doubts will begin to go away and the sky will start to clear the moment you begin to pursue your dreams.

lao Tzu journey quote


SHARK Belief is simple, but not always easy

This methodology will help you break it down and simplify your path your path to success.  In the two tips above, you can quickly see several of the SHARK Belief elements at work: Aim, Relationships, Knowledge and Beliefs.  It’s amazing how they work even better when you combine them.

To reach your goals and dreams, you have to know how to do it (or how to start) and you also have to believe that you can get there.  If you don’t know where to start or believe that you can do it, you’ll never take the first step.  Follow the tips above to get you started or to get you back on track in pursuit of your dreams.

dont die wondering quote


SHARK Belief Your Life!

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SHARK Belief – Get Started With This Success Map


Here is a simple way to get started with SHARK Belief by drawing your own success map.  A great way to start is by asking yourself the right questions.

Albert Einstein famously quoted “A problem well defined is a problem half solved.”

This requires not only asking good questions, but also attempting to answer them.   To apply the Shark Belief process, you must first create a map that will get you started and keep your efforts focused on the right actions for the best results.

Start by answering the following questions for each element and create your success roadmap:


  • What ultimately do I want to achieve?
  • How will I know if I have been successful (or am being successful)?
  • Have I written it down yet?


  • What skills and/or techniques are needed to achieve this goal?
  • Should I develop these skills myself or work with someone already skilled in this area?
  • What is the best way to practice and ultimately master this skill?


  • Are there habits or routines I can establish to make progress toward my goal each day/each week?
  • What habits or routines have other successful people implemented?
  • Do I have bad habits that I need to replace?
  • What one or two foundation habits should I start to develop first?
  • What habits can I stack on after that?


  • Who can help me achieve this goal?
  • Do I need a mentor or accountability partner?  Who might that be?
  • Do I lack skills or knowledge that can be bridged by someone else?
  • Where can I meet others that are working toward a similar aim (or those that have done what I want to do)?
  • Are there people negatively influencing me or holding me back?  How can I change that?


  • What specific things do I need to learn more about to accomplish my goal?
  • What are the top three sources for this knowledge?
  • What is the most effective way to learn it?

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  • Do I believe it’s possible for me to accomplish this?
  • Have I visualized myself reaching my goal? What does that look like?
  • How can I continue to reinforce my beliefs and stay motivated?
  • Do I have limiting beliefs, fears or doubts that are holding me back?
  • What do others that have succeed believe?

Build Your Success Blueprint

Ask yourself these questions and write down the answer to each.  Brainstorm multiple answers and most importantly, take action when you’ve come up with an answer.  It’s one thing to know what you need to do and why.  It’s another thing entirely to hustle and take massive action towards the accomplishment of your desired aim.

None of this will work, unless you do

The SHARK Belief Philosophy is about taking action.  You must first determine your target, then ask the right questions that will lead you to the most effective course to follow.  All success will contain the six elements of SHARK Belief.  Start with the SHARK Belief Overview and discover what they are and how to apply them for greater acheivements.

Aim – Do You Have a Target Goal?


The first step to success in anything is to define your desired aim.  You have to be clear about what you’re after.

What do you want to accomplish? What is your goal?

Without a definite chief aim, your efforts will be like a corked bottle lost in the sea. It tumbles and tosses with the waves drifting aimlessly never knowing where it’s headed or why.

Les Brown put it best when he said “If you don’t know where you’re going, you will end up somewhere else.”  Fundamental to all of Napoleon Hill’s teachings is the principal of deciding on your definite purpose.  Have a focus on your goal will let you concentrate your energy on that which really matters.  There are so many distractions today and it’s too easy to lose track of what we’re after and why.

“Until a man selects a definite purpose in life, he dissipates his energies and spreads his thoughts over so many subjects and in so many different directions that they lead not to power, but to indecision and weakness.”  – Napoleon Hill

It takes focus and clarity on what it is you want to accomplish.  Having a clear goal gives you power and purpose.  However, to maintain focus you must also say no occasionally.  Distractions will show up in the form of potential opportunities and unless you have a clear focus your aim, the temptation will through you off course.  The first step in the SHARK Belief process to clearly define your aim.

steve jobs deciding what not to do

“When a man does not know what harbor he is making for,

no wind is the right wind.”   – Seneca

Set Big Goals

Think Big

I challenge you to not only set clear and specific goals, but also to set big goals. Not simply because the prize is bigger or better, but because of who you will become in the process of reaching your goals.

The person you become as you achieve your goals is more valuable than the goal itself. Also, while big goals can be a little scary at first, they also excite us and keep us motivated.

Grant Cardone’s business book “The 10X Rule” is an excellent read and challenges you to go big on your goals.   His book challenges you to go HUGE on your goals and explains why you need to do so.

small thinking quote cardone

Okay, so you have a big goal that seems scary and impossible.  What next?

Once you decided what it is that you want, plan it out. Divide your goals into small steps, then into even smaller, until you have a list of simple tasks to do each day.   And make them so easy and quick that it will be impossible to say no.  Create habits and routines that will lead you to take daily action towards your goals.

It’s the process that we need to work on daily while keeping our focus on the ultimate aim.  Read more about habits and routine and you’ll see who these all start to synergies to make your success a reality.  We may not notice a difference each day but the cumulative effect over time is extraordinary.

“The bigger and more unrealistic you goals are –  and the more they’re aligned to your purpose and duty – the more they’ll energize and fuel your actions.”   – Grant Cardone

Think Big!